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Registration for this event closes at 4pm today (9/24). Walk-in registration will be available at the door on the day of the event.
Thought leaders capture a disproportionate share of their target markets. New ventures and companies introducing new products frequently struggle with the need to position themselves as thought leaders in emerging markets. In the old days, this meant begging media influencers to pay attention to often unknown firms. But times have changed. Today, businesses can take their messages directly to the Web using social media tools to achieve rapid awareness and legitimacy. The keys are to understand the options available to you, use them in the most effective manner and establish consistent metrics to measure success.
Featured speaker Paul Gillin offers guidance on choosing the best tools for the job and using free Web services to measure performance. Paul is the author of the critically acclaimed 2007 book The New Influencers and the forthcoming book Secrets of Social Media Marketing. Following his introduction, a panel of practitioners explains how they quickly gained traction in their markets by taking their message directly to customers and opinion leaders.
Participants: Paul Gillin, Gillin Communications John McArthur, Walden Tech Partners Prat Moghe, Tizor.com Jeremy Selwyn, Taquitos.net David Vellante, Wikibon.org
This is a special combined session of the Sales & Marketing Roundtable and the Social Media Cluster.
Sales & Marketing Cluster Sponsors:
Social Media Cluster Sponsors:
Attendee ListSort by:Date | First Name | Last Name
