Contact Mass Technology Leadership Council for event and ticket information.
Thursday, September 25, 2008 from 8:00 AM - 10:00 AM (ET)
Registration for this event closes at 4pm today (9/24). Walk-in registration will be available at the door on the day of the event.
Thought leaders capture a disproportionate share of their target markets. New ventures and companies introducing new products frequently struggle with the need to position themselves as thought leaders in emerging markets. In the old days, this meant begging media influencers to pay attention to often unknown firms. But times have changed. Today, businesses can take their messages directly to the Web using social media tools to achieve rapid awareness and legitimacy. The keys are to understand the options available to you, use them in the most effective manner and establish consistent metrics to measure success.
Featured speaker Paul Gillin offers guidance on choosing the best tools for the job and using free Web services to measure performance. Paul is the author of the critically acclaimed 2007 book The New Influencers and the forthcoming book Secrets of Social Media Marketing. Following his introduction, a panel of practitioners explains how they quickly gained traction in their markets by taking their message directly to customers and opinion leaders.
Participants:
Paul Gillin, Gillin Communications
John McArthur, Walden Tech Partners
Prat Moghe, Tizor.com
Jeremy Selwyn, Taquitos.net
David Vellante, Wikibon.org
This is a special combined session of the Sales & Marketing Roundtable and the Social Media Cluster.
Sales & Marketing Cluster Sponsors:
Social Media Cluster Sponsors:
ATTENTION STUDENTS: If you are a student interested in attending our events and would like financial assistance, scholarships are available through www.stayinma.com.
Formed by the powerful combination of Mass Software Council and New England Business and Technology Association, Inc., the organization is dedicated to fostering entrepreneurship and promoting the success of companies that develop and deploy technology across industry sectors. The Mass Technology Leadership Council accomplishes its mission by conducting educational programs and hosting signature events, facilitating networking between industry executives and potential partners, investors, and c ustomers, sponsoring research on the industry, engaging in activities to enhance the quality and quantity of the next generation of technology professionals, advocating in favor of technology policies that promote innovation and entrepreneurship, and recognizing industry-leading companies and people.
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