Sales and Marketing Roundtable: Using Social Media to Catapult Your Company to Thought Leadership

Registration for this event closes at 4pm today (9/24).  Walk-in registration will be available at the door on the day of the event. 

Thought leaders capture a disproportionate share of their target markets. New ventures and companies introducing new products frequently struggle with the need to position themselves as thought leaders in emerging markets. In the old days, this meant begging media influencers to pay attention to often unknown firms. But times have changed. Today, businesses can take their messages directly to the Web using social media tools to achieve rapid awareness and legitimacy. The keys are to understand the options available to you, use them in the most effective manner and establish consistent metrics to measure success.

Featured speaker Paul Gillin offers guidance on choosing the best tools for the job and using free Web services to measure performance. Paul is the author of the critically acclaimed 2007 book The New Influencers  and the forthcoming book Secrets of Social Media Marketing. Following his introduction, a panel of practitioners explains how they quickly gained traction in their markets by taking their message directly to customers and opinion leaders.

Participants:
Paul Gillin, Gillin Communications
John McArthur, Walden Tech Partners
Prat Moghe, Tizor.com
Jeremy Selwyn, Taquitos.net
David Vellante, Wikibon.org

This is a special combined session of the Sales & Marketing Roundtable and the Social Media Cluster.

Sales & Marketing Cluster Sponsors:

 

Social Media Cluster Sponsors: 

    

  

 

Gary Ambrosino Rosemarie Amodeo Patricia M Arcand Kay Aubrey Marwan Awad Barbara Bix Geoff Bock Caroline Bone Rick Burnes Pamela Burton Brian Cavoli Stanton Champion Matt Conway Paul Cosway Tara Cousineau Henry Crouse Andy Cruickshank Frank Della Rosa Lauren DeLong Sherri Dorfman Cecil Dorman Adrian du Cille Derek Edmond Edward Gaskin Paul Gillin Mike Gilronan Emily Green Peter Green Greg Harney Dana Harris Randy Harrison Cynthia Hatch Bill Holmes Tom Hopcroft Cynthia Johnson Heather Johnson Ali Kafel Haniyah Kafel Kristen Keane David Kelly Mike Kinkead Andrew Komack Kevin Kosh Andy Kramer Bob Kramich Devon Lancaster Jim Lavelle Lavelle Ed Loessi ML Mackey Margaret Madigan John Marchiony John Maver John McCammond Ian McGuinness Susan McKittrick Eugene Mehr Terri Mock Liz Moise Warren Nelson Tyler Nichols Neill Occhiogrosso Mark Pacelle Sara Pacelle Alexander Packard Deb Pappas Diane Pardes Deb Pine Cappy Popp Vanessa Ranieri Mitch Rosenberg Karen Rubin Ceri Ruenheck David Schatz Eric Schurr Paul Shiff Scott Sidman Charles Smart Linda Spurr Rebecca tellefsen Vanessa Traniello Adam Zand

Thursday, September 25, 2008 from 8:00 AM - 10:00 AM (ET)

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